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In an age where careers are often measured in likes and moments of virality, few individuals in the global music and branding industry have carved out a path as intentionally and impactfully as Sorgo Iván. At only 25, Iván has quietly built a résumé that stretches across continents, industries, and disciplines, leaving a legacy not defined by spotlight but by substance. Today, he stands not only as the founder and director of the UAE-based branding agency Marketime Global but also as an A&R advisor, a digital strategist, an industry mentor, and a Voting Member of the Recording Academy, the body behind the Grammy Awards.
Iván’s journey into the entertainment world began in 2017, and by all accounts, it was unconventional. He entered the music industry not through traditional gatekeeping paths, but by following his instinct for sound, strategy, and stories. Early on, he identified gaps between talent and opportunity, using his natural intuition to spot potential in places others overlooked. In just a few years, he found himself contributing to creative and strategic projects connected to some of the most recognizable names in music such as Ava Max, Willy William, Feid, Ty Dolla Sign, Alesso, Mimi Webb, and Sigala. His roles ranged from talent scouting and production consulting to campaign coordination and release strategy. With over 1.5 billion streams linked to works he’s been involved in, his digital footprint continues to grow across markets and platforms.
In recognition of his work and influence, Iván became a Voting Member of the Recording Academy, the U.S.-based organization that oversees the Grammy Awards. This membership is granted to qualified professionals across songwriting, production, engineering, performance, and executive fields who meet the Academy’s rigorous eligibility criteria. As a Voting Member, Iván participates in the nomination and voting process for the Grammy Awards, playing an active role in shaping the global conversation on music excellence and cultural relevance.
In 2025, Iván launched Marketime Global a full-service. What began as a boutique solution for artist development has grown into a robust operation that supports artists, brands, and creators around the world. Marketime offers tailored digital ecosystems that integrate streaming strategy, content architecture, influencer alignment, social media management, and long-term brand positioning. Every client receives a custom blueprint — no templates, no shortcuts.
Whether it’s guiding a startup fashion label in Dubai, scaling a music creator in France, or advising a content house in Southeast Asia, Iván and his team bring together storytelling, data intelligence, and cross-platform execution. Marketime’s campaigns have generated millions of impressions, activated communities, and elevated artist-brand collaborations across Europe, MENA, and North America.
Alongside his agency work, Iván also collaborates with SmartistU — an educational and mentoring platform empowering independent creatives. At SmartistU, he contributes to strategy development, educational content, and global expansion, giving upcoming talent access to industry knowledge that’s often locked behind closed doors. His focus is on enabling sustainable independence for artists and creators who want to build on their own terms.
Iván is not a figure of excess or flash. He rarely appears at events or in interviews, instead opting to let his work speak for itself. Colleagues describe him as a career engineer — someone who not only builds moments but builds momentum. His style combines emotional intelligence with business strategy, always grounded in purpose and precision.
As an A&R advisor for several international labels, Iván helps identify emerging voices and develop long-term pathways to growth. His unique strength lies in understanding when to push boundaries and when to refine. His fingerprints are often invisible — but deeply embedded in the artists’ success stories.
Currently, he is developing new models that fuse artificial intelligence with creative decision-making. These include AI-assisted release calendars, mood-based content targeting, and real-time audience feedback loops. Iván’s goal is to marry artistic intuition with technological foresight, so that creators can produce authentic content while staying ahead of the market curve.
Marketime Global FZ-LLC is piloting these systems with select clients, and early results show significantly improved fan engagement and release performance. These tools are not about automating creativity — they are about enhancing it.
Despite global recognition, Iván’s philosophy is simple: help others grow, sustainably and strategically. His clients span genres, cultures, and industries, but the through-line is always the same — build with intention, execute with clarity, and grow with humility.
In a fast-paced world that favors flash-in-the-pan success, Sorgo Iván is playing the long game. His career is not just built on sound, but on structure. Not just on momentum, but on meaning.
And while he may rarely be in the spotlight himself, insiders know his role behind the scenes has quietly influenced some of the biggest creative projects in recent years.
Some of those contributions, by design, may never be publicly credited. But those who know, know.
Contact
Instagram : @sorgovibe
SmartistU Partner – www.smartistu.com
Marketime.co
