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Eunhye Lee and PRECIME: A Global Beauty Vision Shaped by Design and Science
A clean beauty brand guided by intention and global perspective
In a city where innovation and aesthetics move in parallel, Los Angeles has always embraced brands that balance creativity with substance. Eunhye Lee, founder and CEO of SPL INC., leads PRECIME with a philosophy rooted in precision, experience, and thoughtful design.
Based in Tokyo, Eunhye’s career spans the financial industry, cosmetics, supplements, and global product development. Her approach is hands-on and detail-driven. From packaging design and logo creation to ingredient infusion and concept development, she remains personally involved in every stage of the brand’s growth.
A Brand Built from Experience
With an international upbringing and a lifelong connection to art, Eunhye developed an eye for balance and form early on. That creative foundation evolved into a career focused on building products that are refined, functional, and skin-conscious. Her personal experience with sensitive skin led to a commitment to developing gentle formulations without compromising performance or design.
Launched on September 3, 2021, PRECIME brings together Precious and Me, a philosophy centered on self-respect and mindful care. Even before its official release, the brand attracted a dedicated following and quickly expanded into the United States, South America, and Southeast Asia.
Global Reach, Refined Identity
PRECIME’s presence continues to grow through consistent quality and a clear brand identity. Its award-winning Exosome Mineral UV Protective Cream SPF 34 PA+++ has received international recognition for its advanced formulation and clean beauty standards.
For Los Angeles, a city that values clarity, innovation, and authenticity, PRECIME’s minimalist aesthetic and thoughtful development resonate naturally.
Looking Ahead
With plans that include a future presence in Los Angeles, California, PRECIME continues its global expansion with intention. Under Eunhye Lee’s leadership, the brand remains focused on responsible growth, refined design, and products created with care.
Follow the journey: @precime_official
Explore the brand: precime.shop
