El Chapo’s Wife Has A New Skim: A Shapewear Line to Rival Kim Kardashian’s Underwear Empire

Emma Coronel Aispuro, who completed a federal sentence in 2023 for her role in the Sinaloa cartel, launches underwear line with Mexican influencer to challenge Skims

Last year, Emma Coronel Aispuro – the former beauty queen who married notorious Sinaloa cartel boss “El Chapo” on her 18th birthday – walked a Milan runway in a wedding dress, a statement that came shortly after her release from a California halfway house where she served the remainder of a federal sentence connected to her role in her husband’s transnational drug empire. 

This week Aispuro, who has dual Mexican-American citizenship, will officially become a Lady Boss of shapely couture underwear, apparently eschewing her role as the First Lady of a bloodthirsty cartel. According to an impassioned plea from her husband to let his wife and children visit him at the world’s most secure prison, ADX Supermax in Florence, Colorado, a request that was denied, Aispuro has settled in California. She is unable to return to Mexico, her attorney told the court, because she was falsely labeled as a cooperator against the Sinaloa cartel. 

As part of her post prison life, Aispuro modeled a wedding gown during Fashion Week in Milan last September and recently began working alongside Mexican-American influencer Graciela Montes for this week’s launch of a skivvies line very similar to Skims, the underwear created by Kim Kardashian. 

“Designed to provide compression, comfort, and support like you’ve never felt before,” promised the convicted drug trafficker and money launderer in Spanish on Montes’ Instagram page. “Forget about girdles that hurt your shoulders and private parts!”

Before going head-to-head with the reality star, Aispuro made international headlines when she pleaded guilty in 2021 and was sentenced to three years in prison on charges related to international drug trafficking, money laundering, and a criminal violation of the Foreign Narcotics Kingpin Act, according to the Department of Justice. Prosecutors say she worked alongside her husband, whose real name is Joaquin Guzman Loera, to maintain his firm hand on the Sinaloa cartel after his arrest and extradition to the U.S. which was then being run by his sons. 

Before that, prosecutors say, the beauty queen “worked with others within the cartel, including Guzman’s sons, to help plan Guzman’s eventual escape from prison via an underground tunnel,” and helped the Sinaloa cartel finance the construction of the escape route. She even “arranged for a GPS watch disguised as a food item to be delivered to Guzman while he was in custody via a prison guard,” as a way, prosecutors said at her sentencing hearing, “to mark the location of Guzman’s cell within the prison so that the tunnel engineers,” could pinpoint his locations and dig under it. 

The plan worked, and in July 2015 El Chapo escaped the Altiplano Prison. He was soon recaptured and eventually extradited to the U.S. to face trial. Aispuro’s attorneys told the judge that she met El Chapo when she was 17 and married him when she turned 18, making her “a very impressionable minor,” one “married to a very powerful man more than three decades older than her.”

At her sentencing hearing, Aispuro assured the court that she regretted her crimes, and felt “even more shame” that she harmed U.S. citizens as a naturalized American, saying: “I know that you may find it difficult to ignore the fact that I am the wife of Mr. Guzman Loera, and perhaps for this reason you feel that there is need for you to be harder on me. I pray that you not do that.”