Cruffin Craze: Nice & Sweet Bakery’s New Summer Delights

On the corner of Sunset and La Brea is a place where creativity meets confectionery, and taste buds roam free in a land of delight. Nice & Sweet bakery is a BHG brainchild, and a glowing symbol of the modern Los Angeles treat scene. Known for their delectable pastries and inventively immaculate treats, Nice & Sweet has kicked up Summer to a new notch. Visitors to the Los Angeles hotspot can now enjoy a special new menu that promises to leave a lasting mark on the playful palette.

The star of Nice & Sweet’s new summer menu is the eagerly anticipated “Cruffin.” As the first hybrid creation on Sunset that combines elements of a brown butter croissant, and a muffin, the Cruffin reflects the bakery’s bold approach to flavor fusion. In this treat, flaky layers of a croissant embrace the tenderness of a delicate muffin, all wrapped in the comforting texture of a crisp and outrageously cozy bite. It is a pastry lover’s dream come true, described by the bake team “as insane as it sounds!”

In addition to the Cruffin, Nice & Sweet has introduced a wide range of other mouthwatering treats. The Brown Butter Vanilla Rice Krispie Treat is a sophisticated twist on a childhood favorite, with a nutty depth that elevates the familiar flavors. For guests craving something more fruity, the Gala Apple Danish delivers with its soft layers of pastry enveloping sweet, caramelized apples. For more adventurous palates, Nice & Sweet’s kouign-amann contains layers of buttery bread dough and is recognized for its dense, sweet, and salty combination of textures and flavors. Meanwhile, the simple ham and cheese croissant and the dipped pan au chocolate satisfy savory and chocolate cravings respectively, guaranteeing something for every craving at any time of the day. For guests who desire a beverage with their treat, Nice & Sweet’s coffee bar offers a variety of unique coffee drinks, matcha, sparkling water, and more.

The Nice & Sweet bake team draws inspiration from a variety of sources when creating new menu items. “Sometimes an idea strikes us after watching a good film, or hearing a vibrant song with lots of chords and avenues. A few recipes have evolved from random experiments in the kitchen, making us true artists in what we do,” revealed Nice & Sweet staff. “It really is a marriage of so many different aspects of having fun. Sometimes we go for creating classic flavors, and other times we push the boundary a bit farther! But, regardless, all of our creations have one thing in common: they are made for someone each and every time. And we are thinking of you long before you arrive, so come on in!”

Beyond simply satisfying cravings, Nice & Sweet bakery aims to create experiences that forge lasting connections within their community. “We really just love baking, and all love must be shared. When someone comes in for the first time and tries our baked goods, they should feel love at first bite,” the team remarks. The inviting and subduing pastel green interiors at the bakery create the perfect backdrop for a study session, or Hollywood manuscript cram session. “Our space is cozy, it is such a haven. We have free, lightning speed Wi-Fi on site, too!”

The passion is evident within the Nice & Sweet bake team, focused on their relentless pursuit of pushing creative culinary boundaries. When asked about the flavor profiles of their creations, the bake team emphasized that taste quality is paramount. They believe that both classic pastries and adventurous combinations have to pass the test of being irresistibly delicious. This dedication to quality ensures that each bite is not just memorable, but a lingering temptation from the tastebuds into the heart.

Behind the scenes, the team at Nice & Sweet takes a hands-on approach to pastry design, fostering a frequency of creativity that outpours onto guests, and ensures that every pastry emerging from the artisan ovens meets the high standards of California daydreaming. Looking ahead, Nice & Sweet has plans to expand their reach even further. “We would really love to reach more restaurants and businesses in the area so we can start to have our pastries in break rooms and board rooms for the people that work hard all day,” Marketing Director, Carina Q. expressed. This vision reflects the bakery’s desire to share the passion of baking with a wider audience, making every day a little more full of joy.

By Olivia Nerpouni