What I Wear to Work: Nata Dvir, Macy's Chief Merchandising Officer

Introduction

Nata Dvir, the Chief Merchandising Officer at Macy’s, understands the transformative power of clothing. From a well-tailored blazer to a cherished pair of jeans that fit like a second skin, Dvir recognizes the emotional connection we have with our wardrobe. In a recent interview over Zoom, she shared her insights on how fashion can boost confidence, comfort, and individuality. Dvir’s journey in the fashion industry began with a formative internship at Gucci, igniting her passion for retail and ultimately leading her to Macy’s, where she has flourished for the past 17 years.

From Internship to Leadership

Dvir’s fashion career took off during her internships at Gucci, where she immersed herself in the digital business realm. In those days, running a website and fulfilling orders required hands-on involvement, providing her with invaluable experience. The retail bug had bitten her, and she knew she wanted to pursue a path in the industry. Dvir’s enthusiasm led her to join Macy’s executive traineeship program, where she gained exposure to different departments, including menswear and fine jewelry. It was during this time that she fell in love with Macy’s and discovered her passion for merchandising.

The Role of the Chief Merchandising Officer

Fast forward to today, and Nata Dvir holds the prestigious position of Chief Merchandising Officer at Macy’s. In this role, she assumes responsibility for overseeing all of Macy’s categories and private brands. As a fashion oracle, Dvir’s keen understanding of customer preferences and trends allows her to anticipate what shoppers will be seeking in the future. Her expertise and leadership contribute to the success and relevance of Macy’s in a rapidly evolving retail landscape.

The Power of Clothing

Dvir firmly believes that clothing possesses the power to influence our emotions and boost our confidence. The perfect garment has the ability to transform how we feel, presenting an opportunity for self-expression and individuality. Whether it’s a tailored blazer for a professional look or a pair of “emotional shoes” that evoke strong feelings, Dvir recognizes the impact that fashion can have on our mood and mindset.

Leading with Passion

Dvir’s unwavering passion for the retail industry has fueled her success at Macy’s. Despite the increasing responsibilities she shoulders as CMO, she maintains the same enthusiasm she had as a wide-eyed undergraduate. Her dedication to the craft and her commitment to understanding customer needs have solidified her as a respected leader in the fashion industry.

Looking Ahead

As Macy’s Chief Merchandising Officer, Nata Dvir constantly strives to stay ahead of the curve. She uses her keen intuition and deep understanding of consumer behavior to predict future fashion trends and guide Macy’s assortment. With her guidance, Macy’s continues to offer a curated selection of products that resonates with customers’ evolving tastes and preferences.

Conclusion

Nata Dvir’s journey from a formative Gucci internship to becoming the Chief Merchandising Officer at Macy’s showcases her passion for fashion and retail. With her ability to identify the emotional connection we have with clothing, Dvir leverages her expertise to create an engaging shopping experience for Macy’s customers. Her leadership and anticipation of future trends contribute to Macy’s continued success in the ever-evolving world of fashion. Through her work, Dvir reminds us of the transformative power of clothing and its ability to make us feel confident, comfortable, and unique.